When Small Changes Make An Impact (seriously!)

To be really, really honest with you…

I wasn’t a big believer in small changes making big differences. Hardly.

Until recently.

After discovering new things, strategies and approaches that work for my business, I was excited to carry out the changes throughout my network of websites. In hind sight, I also cannot help but wonder how much money I have been leaving on the table on these while.

Better late than never, nonetheless.

In spite of my busy schedule, I put business optimization on priority for the past two weeks, tweaking my websites and implementing the changes I have found to have worked splendidly well. You will be surprised how small changes can make a HUGE impact!

1. Adding the Virtual Smart Agent script to my sales pages.
The VSA is a script that pops up after a visitor attempts to leave your website. A virtual agent will appear in the pop-up window to negotiate real-time on your behalf and save the sale for you. It’s an ingenious concept but I didn’t believe in it initially… until I saw VSA in action for Mega Red Packet. VSA has saved 28% of the sales which otherwise would have been lost! 28%. The same script saved 20% of sales for Vince Tan during his Biggest Firesale 2008. And recently, I saved 7% more sales for my recent 3-day Private Label Rights sale. I wish I had implemented this way earlier! (but again like I said, better late than never.)

2. One simple email boosted daily sign ups for one of my membership sites from 20-30 a day to 30-40 a day!
At first, I didn’t store in any follow-up emails for a particular membership site I own, where members would sign up and receive these emails periodically. I added an email that the member would get 1 day after he signs up, asking him to tell his other friends about the membership site and I gave his affiliate link on the spot. This small change boosted the daily sign ups by 30%. Just like that!

3. Restructuring and adding more follow-up emails.
After identifying which products I affiliate for sell well and don’t sell well, I removed the poor sellers from the line of follow-up emails in my autoresponder in favor of the proven sellers. I’m constantly amazed at how many people are not maximizing their autoresponder privileges, given that you can store in as many follow-up emails as you want. Doing this pro-longs the lifespan of your product, which means products you have released before can be continuously marketed to the new crowd without the need to manually email over and over again. Some time back I talked about storing 14 follow-up emails in your autoresponder instead of the usual 7. Now I am experimenting with 21-24 follow-up emails.

4. Centralization.
I have had JVManager1 since 2005 but it was only early this year that I have centralized all of my websites on one centralized domain www.amloh-central.com. Don’t ask me why I paid attention to this late; I wonder why too. Again, I wish I had done it right from the start. Because ever since I used the centralization approach business became more effective. Affiliates sign up only once (not multiple times) and get their links all from one place which is obviously acting as a hub. They can choose to promote any product they want from the AMLOH-Central database, and their affiliate ID will always be the same. Sales and tracking can all be done from one single place. Talk about time and effort saving, too. If you want to know who is the ‘Godfather of Centralization’, John Delavera is your man.

Other changes I carried out, which remains to be observed for results, include:

1. Changing all of my 404 Page Not Found error pages. Visitors are prone to going to non-existent pages especially if they manually type a link. This is where I attempt to capture leads where possible, using a free report gift as a bait.

2. Added rotating banner ads to my blog (which you are seeing now on your right) and the secured areas in my membership sites.

3. Most of my Thank You pages now use a uniformed layout, bearing the AMLOH-Central logo. I also add further recommendations using the Amazon.com style – “Customers Who Have Purchased This Product Also Bought…”

If you already have a substantial business up and running, it pays to take some time off just to make small changes and optimize your websites for results that matter. And if you are just starting out, this just goes to show that proper planning comes a long way!

I’ll report further in the near future on the results from the tweaks and optimizations I am making. 🙂

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7 Comments

  1. Elvin on July 6, 2009 at 10:51 PM

    Thanks for your sharing:) I’ll try to make use of my autoresponder to send follow up emails. Still need to learn a lt of things from you.
    Wish you success!

  2. Desmond Ong on July 6, 2009 at 10:55 PM

    Hey Edmund,

    VSA is overplay and too many people are using it. I suggest using a script like ExitSplash script. I’m not saying you should not use VSA (VSA is incredibly effective in niches outside ‘make money online’).

    Also, I would like to add that by using the right order button that can psychologically trigger the buying mindset is effective too. For example, Perry Belcher’s Belcher Button at BelcherButton.com is a good example of a cool order button.

    Cheers
    -Desmond

  3. Edmund Loh on July 6, 2009 at 11:16 PM

    @Desmond scripts like Exit Splash has been around for a long time too. From what I tested, VSA works well even in competitive markets.

  4. Mohsin Rasool on July 7, 2009 at 4:41 AM

    Hi Edmund,

    Just found on FB about this post. Thanks for sharing great stuff! I am going to print this check-list and add into my own internal Manual of site creation & promotion (Oh yeah Optimization! 🙂

    Regards,
    Mohsin

  5. Mohsin Rasool on July 7, 2009 at 4:51 AM

    PS. Edmund you mentioned JVM1, well I think I own JVM2 in a PLR pacakge/resell package i bought, but after John launched its Fantoses version, i used to think that JVM1 or JVM2 may not work now (and are outdated like BFM script)…but in your example it seems they still work fine… is it the case? or you have some updated version…

    Also bro i see with JVM1 you pay to your affiliates using Paypal, can JVM also work if
    someone like me, who do not have access to paypal,
    will it work fine with Clickbank merchant products? where clickbank handles the affiliate
    payments? or 2Checkout, as I know you used to
    use 2Co also.

    Thanks for your time in advance!
    Mohsin

  6. Edmund Loh on July 12, 2009 at 12:26 AM

    @MohsinRasool I’ve been using JVManager1 right from the start. It hasn’t changed since 2006. There are its successors like Fantasos and recently Delavo. For personal reasons, I decided to stay with JVM1 because I believe it’s not wise trying to drastically change what’s already working (I’m concerned about my database actually, that’s why)

    Of course, the newer versions John released have features the old JVM1 doesn’t have. And knowing John’s works, he release top notch stuff all the time.

    I can’t advise on CB because I merely affiliate there; I don’t sell a product on CB. I use 2checkout and PayPal to sell and JVM1 tracks and credits for me. Ultimately, I still pay my affiliates with PayPal.

    Hope you can find a way around the PayPal issue – registering for a virtual office or overseas company (like in the US) may help. Like http://www.myuscompany.com/. Hope this works out for you.

    — Edmund Loh

  7. James Holmes on October 25, 2009 at 5:09 AM

    Edmund –

    Great ideas and the best part is that they are 100% actionable today. I think the 404 error page is a missed opportunity and although this has crossed my mind before, I have made any changes here – it is now on the checklist.

    I also wanted to echo Desmond’s recommendation of the Belcher button noted in his comment. It has tested to be very effective in increasing sales conversions.

    Excellent advice!

    James

    P.S. I like your centralized site

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