How To Remove Unresponsive Leads From Your Autoresponder

Just a quick share with anyone who’s been having a mailing list for years. Over time you’ll realize that open rates tend to drop. This could be due to a few factors, one usually being people are no longer interested in hearing from you.

It’s pointless to have a huge list if only a tiny fraction of them really wanted to hear from you so you’ll do well to cleanse your list now and then.

– This keep your open rates up

– less chance of your email getting caught in spam or reported so by uninterested people

– save a bit on autoresponder fees (a little bonus, which is better than paying for hosting an online cemetery of dead leads)

You can spend a few minutes do it real quick.

For Aweber:
https://help.aweber.com/hc/en-us/articles/204027966-How-Can-I-Remove-Inactive-Subscribers-From-My-List

For GetResponse:
http://screencast.com/t/mrsq95VhTq9

Personally, I remove anyone who hasn’t opened a single email in the past 6 months, though you can try up to 12 months (your preference).

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