Just a quick share with anyone who’s been having a mailing list for years. Over time you’ll realize that open rates tend to drop. This could be due to a few factors, one usually being people are no longer interested in hearing from you.
It’s pointless to have a huge list if only a tiny fraction of them really wanted to hear from you so you’ll do well to cleanse your list now and then.
– This keep your open rates up
– less chance of your email getting caught in spam or reported so by uninterested people
– save a bit on autoresponder fees (a little bonus, which is better than paying for hosting an online cemetery of dead leads)
You can spend a few minutes do it real quick.
Personally, I remove anyone who hasn’t opened a single email in the past 6 months, though you can try up to 12 months (your preference).