Customers almost always expect to get a bonus with every purchase in the information business, and yes it can become a headache to keep drumming up ideas for bonuses to go with your main offers.
So here’s a sneaky way to get your bonus out without exerting extra effort (applies to information products)…
Take 2 – 3 chapters from your book or 2 – 3 videos from your video course that you think are valuable enough that they can sell as standalone titles.
Then position them as bonuses.
I think this is the shortest blog post I’ve written so far but don’t discount it – I’ve sold hundreds to thousands of copies of information products where the bonuses already derive from the course themselves but just positioned as bonuses to give maximum appeal 🙂