How To Create A Bonus Instantly

Customers almost always expect to get a bonus with every purchase in the information business, and yes it can become a headache to keep drumming up ideas for bonuses to go with your main offers.

So here’s a sneaky way to get your bonus out without exerting extra effort (applies to information products)…

Take 2 – 3 chapters from your book or 2 – 3 videos from your video course that you think are valuable enough that they can sell as standalone titles.

Then position them as bonuses.


I think this is the shortest blog post I’ve written so far but don’t discount it – I’ve sold hundreds to thousands of copies of information products where the bonuses already derive from the course themselves but just positioned as bonuses to give maximum appeal 🙂

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  1. Franck on July 17, 2014 at 7:23 PM

    Another simple way (that helped me get on leaderboards and make some nice four figure days commissions) is to offer coaching. Nothing to do, it’s even faster than taking a few chapter of your ebook, and the perceived value is greater. Especially when you explain to the potential buyer that you do have a $497-$1,997 coaching program.

    This technique made me thousands.

    • Edmund Loh on July 17, 2014 at 7:32 PM

      Maybe, but at the expense of training people later? Not worth the time unless you’re getting a sizable commission payout and/or the numbers are worth it. And yes, there is a lot to do. Coaching isn’t a ‘set it and forget it’ like info products.


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