Then there’s no better where else to turn to, than your immediate subscriptions to several mailing lists!

Like you, I am on several marketers’ mailing lists. Like you too, I have only a finite amount of time in a day. Which also means I have to be selective in the emails I open, maybe buy into some recommendations, and ditch the rest of the emails into the trash folder.

Or maybe not all.

What I did is, I created a label “Swipe Emails” in my GMail account (or you can create a folder for “Swipe Emails” regardless of your email service provider) and this is where I archive emails from other marketers that I think are well written.

In fact, if you see this screen shot above you can probably get a hint on some of my favorites

Now this is totally up to my decision, and so is yours. You get to decide if the email grabbed your attention, you like (or don’t like) the way the email was written, etc.

So if you want to learn how to write your own email marketing campaign like a pro, there’s no better way than to study the greatest, from the greatest themselves. And oh, learning fee: F.O.C.!

1. Include figures or numbers. I’ve used subject lines like “Grab Your $112,100 Bonus Bonanza for MME4…” or “1 cent = 1 site, business can’t be cheaper” to pull in a higher than usual email open rates.

2. Time or date urgency. Examples of subject lines that have element of time or date urgency are “PLRGold Blowout is now LIVE!” and “72 hours left until…” personally I prefer to use words like “now” or “today” for my subject lines. You will want your reader to open your email now, not later or put it into the KIV list.

3. “…” adding this to the end of your subject line leaves a cliff hanger, if done correctly. This is also great for arousing curiosity. Example: “Professional webmaster bows out after 47 years…”

4. Use of exclamation. Nothing groundbreaking or scientifically stunning here, you can find the “!” on your keyboard. But you’ll be amazed how this little thing can boost your email open rates. Example: “Your $2182 Traffic Bonus (open now!)”

5. Keep your subject line within 25-40 characters. There’s only a limit to how many characters an email application or Inbox can read, so keep your email subject line as short and neat as possible. Use this as your rule of thumb.

6. Use of brackets like [] (). Example: “20 new social media PLR videos (100 only!)”

I came to these results after sending out hundreds of thousands (lost count) emails in the past few months of serious testing. While this is not a means of reinventing the wheel, I hope you find these tweaks useful for your next email marketing campaign!

P.S. You can get my personal swipe file to 300 proven email headlines on various Internet Marketing occasions here.

1. Your second e-mail follow-up can be titled along these formula headlines:

- Have You Seen This Yet?
- Have You Already … ?
- RE: (previous email title)
- REMINDER: …
- Did You … ?
- Only __ Left… (note: perfect for scarcity offers like “Only 48 hours left…” “Only 12 copies left…”)

2. Believe it or not, you can still copy and paste the same promotion email you used in your first broadcast! You can add these small changes though:

- the starting paragraph can be a gentle reminder like “It’s Edmund here with a reminder if you haven’t got your access to …”

- or a rather urgent reminder like “The copies are going off fast and as I’ve expected this will sell out in a manner of days…”

- modify the P.S. to add scarcity or urgent factor like “This is selling fast” “This will be gone by tomorrow” with the rest of the email body rather same or similar to the first promotion email you have blasted out earlier or the day before.

Again, I know this sounds rather oversimplified but then, it really is! That’s how I’ve doubled my sales for successful promotions. Don’t think you’ll have anything against the effort you’ll put in!

1. If you are using sequential follow-up emails to maximize the closing rate for your product, it is recommended and tested that you should use 14 follow-up emails instead of just 7 (the popular school of thought).

2. I was listening to a home study course and the speaker who held a coaching class did a little social experiment. He had every participant in the room stand up and then he asked, “those who have responded to the first email and purchased access to this coaching program, sit down”. Some people in the room sat down.

3. Next, he asked those who responded to the second email and act on the coaching offer to sit down. Again, some more people in the room sat down.

4. The speaker repeated the exercise until the 7th email, and half of the people in the room were still standing!

5. This meant that had he stopped sending follow-up emails on the 7th try, he wouldn’t have been able to close 50% more sales – and this would have cost him.

6. I used to limit myself to only 7 follow-up emails but after picking this up, I beefed up my sequential autoresponder with another 7 more follow-up emails and I set the interval between each emails to be sent on a daily basis right from the time the prospect subscribes to my mailing list.

7. The emails have but only one purpose, which was to push my main product (in this case the 8 Profit-Pulling PLR Strategies digital course).

8. The PLR Xtreme course together with its 14-part email series were created to tap into a market of people who have never heard of me before, and thus I understand it would be more challenging to build trust and prove myself to them. Hence the 14 follow-up emails, each explaining a different aspect of Private Label Rights and how they can learn to turn PLR content into profitable products to sell. The ultimate goal of each email is to, in the end, pre-sell my digital course.

9. Formerly sold as only an E-Book at $10, I revamped the product and turned it into an audio+transcript course, thus price going up to $47. It proved to convert well over 7% as a $10 product. But at $47 and catering to a pool of people who have never heard of me before, it was challenging.

10. After some tweaking on the sales letter throughout time, I started to experience daily sales for the product priced at $47. Not by any means ground breaking but I wouldn’t have done it without the 14 follow-up emails.

11. I also learned that by setting the email sequence to DAILY basis proved to be alright and not annoying to the subscriber, as many Internet Marketers were afraid of. Usually, the less interested would have un-subscribed at a certain point and I would keep strictly the interested ones.

12. While no set formula, these are the types of emails I found to be captivating to the subscribers: case studies, offline-to-online adaptions (e.g. TESCO and WAL-MART using Private Label Rights), and full-account testimonials with results.

13. It is worth speculating whether 21 follow-up emails would do a better job than 14. However I know one thing for sure: having 14 follow-up emails is better than just 7, as many are doing or led to believe! If you’re using sequential follow-up emails to push your products and maximize your sales closing, and you’re using 7 or less emails, I highly recommend pushing up to 14 to close more sales.