CASE STUDY: $21,226.90 in 4 Days instead of $11,993

Previously, I have shared two other case studies on some of my online sales campaigns, documented on my blog here and here.

It was only recently that I made a breakthrough discovery on improving my sales volume and funnel as a whole! Even if you consider yourself an experienced marketer, you are going to find this groundbreaking. Trust me!

All right… here goes!

How I Made $21,226.90 in 4 Days (could have been just $11,993!)

OH YEAH, A DISCLAIMER BEFORE I CONTINUE: the results published in this case study is based one of my recent sales campaign for a product a couple of months ago. The aim of this case study is to demonstrate the effectiveness of the new sales funnel model I’m about to reveal. This is by no means an accurate assessment as to whether you can achieve the same or similar results. You may do better or worse. In other words… use your common sense!

Okay, now that I got the disclaimer spelled out for those who need to know the obvious let’s roll on.

All these while, I’ve been using the One-Time Offer / Downsell approach. For some of you experienced Internet Marketers, you probably are familiar with this sales funnel already.

Basically, after a customer buys your Front-End product, he goes on to view your OTO. He buys – good. If he doesn’t, he goes to your Downsell page where you offer a ‘lite version’ of the OTO at a lower price, thus converting some more sales which would otherwise have been completely lost.

Alright, that’s a sound Upsell model. Correct?

But What If It Were 3 OTO Upsells Strung Back-to-Back?

I’ve seen top marketers do that, the first one I saw was back in mid-2008. Back then, I was afraid of implementing that. What if my customers got annoyed? Also, the premise was to make those Upsells “1 click” which is something I couldn’t achieve even to this day of writing this post.

So I kept that idea at bay until just late last year. I decided, heck, there’s nothing to lose right? At least I’ll find out whether it works or not.

Just as I was taught in science class (test out 3 times to get the average) – I tried this sales funnel out on 3 different sales campaigns and damn, the results were NOT average; they were FRIGGIN’ AWESOME!

(the headline you see in this thread is based on a much recent case study – one of the other campaign did better and pocketed nearly $60,000 in sales, which otherwise I suspect would have just made just slightly above $37,000+, or $48,000+ if it was the OTO/Downsell model)

Anyways I’ll stick to announcing the results of the more recent case study.

RESULTS – OTO Upsell Conversions

FRONT-END: 3-4% estimate ($67 product)
OTO1: 26.25% ($97 product)
OTO2: 15.08% ($97 product)
OTO3: 6.14% ($497 product)

At one look, you can tell that the overall conversions of the 3 OTOs strung together is 47.47%. Probably doesn’t look that impressive if you compare to the traditional single OTO approach (where you can get 50 – 60% conversions possibly)

However note that a customer is given a choice to buy any 1 or all of these OTOs after he buys your Front-End. So you’re perpetually making more than if you just gave 1 OTO!

Regardless whether he chooses or passes up any of these OTOs, he will continue to see the next one until it’s all done. Of course, to keep him and remind him of the loop, each OTO page is titled

“Step 1 of 3″

“Step 2 of 3″

“Step 3 of 3″

at the top of the page.

I’ve tested various price points at each of these OTOs – normally what I’d do is once I find out which OTO sells better after 24-36 hours, I’d switch and put the better converting one in front as OTO #1, and sales would increase.

So total overall OTO sales? +$9273.90. That’s actually a 77.32% boost in sales right after the customers bought my Front-End!

To top that, I haven’t got a single complain from my customers about the sales funnel being annoying (at least not yet!) The rationale is simple: if the customer enjoys what you have to offer, there’s absolutely nothing wrong giving him more choices to shop!

Hope this gives you some ideas for your product Upsell funnels! And as always, I look forward to smashing my sales records. ’til the next time and yes, I want to break this record as soon as possible!