Shift in Internet Marketing Crust Starting 1st December

3 days ago, I got an alarming email from my PLRGold: Videos partner Stephen Luc, concerning the new FTC regulations that are taking effect immediately on 1st December 2009.

Here’s a portion of the email that Stephen had sent me:

I don’t know if you heard about this, but the deadline is coming up:

http://www.ftc.gov/opa/2009/10/endortest.shtm

https://www.sitecompliant.com/

FTC has created rules and regulations will affect us.

FTC is known for going after people and giving them $30,000 fines just out of the blue, and they can touch anyone in the USA or anyone doing business with Americans, so that includes you.

Basically anytime a testimonial says: “This product is amazing…I made $___ in 10 days”, unless we have screen shot proof, we have to take those down.

You’ll want to look over your own sites too.

Scary, isn’t it? There are many other amendments included in the new regulations, but the way products are being advertised through testimonials and endorsements will change drastically.

He went on to say this:

Normally FTC goes after someone they believe has deceptive advertising and they have their eyes on internet marketers. They normally won’t tell you you need to fix this or that, they’ll just tell you to take your site down, basically shut you down.

Since I’m a non-US doing business online, I asked if this new ruling is limited to only American citizens. We dug further and…

FTC = US Gov’t, so they can touch anyone in the world.

Scary. I’ve spent the most of last night checking through my websites to remove some testimonials. In short:

-> if you have testimonials that mention results like “I made $5,000 in 10 days” it must be accompanied by proof from that testimonial writer, like income screen shot for example.

-> results are seen as “typical”. Of course, we are in the habit of practicing to say “results are NOT typical”, largely because as merchants we want to protect ourselves from gullible customers who think they can achieve the same results by doing nothing.

While I understand this new regulation was made to curb scam sites and con artists that can hide behind a fake name and conjure up fake testimonials - which is a good thing - unfortunately the honest marketers with genuine testimonials are also affected.

Here’s a better explanation and more light shed on this issue:

http://masscontrolsite.com/blog/?p=59

In the mean time, get your sites compliant with the new FTC rules. We’ve got less than one more day to go! I wish I’d posted this up earlier.

P.S. I’m not a lawyer. If you want legal advice you should seek a competent lawyer, preferably an Internet lawyer who is familiar with the FTC.

P.P.S. I also think that this new change, though may seem a dread for many honest marketers, will separate the true marketers from the rest of the ‘fake it till I make it’ crowd. Granted, we will have to work an extra mile or two harder but I think changes like this will rid of the in-genuine merchants.

$100,000 a year PLR Mentoring & Webinar Program! (Q&A)

Now that I have just wrapped up my 7-Day PLR Sale a week ago, I will be conducting my first mentoring program officially! It’s the $100,000 a year Private Label Rights Mentoring & Webinar program.

I have recorded a video explaining the mentoring program here in this link:

=> http://PrivateLabelRightsGold.com/mentoring

Just when I thought I’ve covered everything, here are answers to some more commonly asked questions on my upcoming PLR Mentoring & Webinar program:

Questions & Answers

1. What results can I expect to get out of applying everything I learn from this program?
ANSWER: The objective of this mentoring and webinar program is to give a ‘brain fusion’ with my mentees so they can learn how to convert idle PLR downloads in their hard drive into recurring income machines. To the tune of $100,000 a year. While the focus is on using elements of PLR, I still focus on strengthening the principles in your online business like traffic generation, list building and how to get repeat sales.

2. Who are the speakers?
ANSWER: Unlike most commercialized training webinars, I will be your only main speaker and trainer. This means no Guru #2, Guru #3 and so on. When I say 1-on-1, I mean it.

3. How is the style of the mentoring and webinar going to be conducted in?
ANSWER: The workhorse of the program is in the weekly webinar sessions. There will be a webinar hosted once a week, for 4 consecutive weeks. Students will be given a workbook to download and print, and information to join the conference 1-2 days before the next online session. Students also get 6 months access to me via personal email for mentorship.

4. When is the first webinar session starting?
25th November, Wednesday at 8:00 PM Eastern Time. This will go on to be once a week for the next 4 weeks.

5. How do I participate in the webinars?
ANSWER: You can join via connecting to computer (highly recommended so you can see my on-screen presentation and step-by-steps) or using phone (not advisable as can be costly to your phone bills). All webinars are LIVE (not pre-recorded). Each of them will be recorded for your later review or if you miss any live sessions by any chance.

6. I am looking for someone to mentor me in Internet Marketing, but why you Edmund?
ANSWER: Here you go, then I’ll let you decide. In short, I have been marketing online since year 2005. I have made more than 1.5 million dollars since, most of which are PLR-related sales. While I create and sell PLR, a big portion of my income is the result of using other people’s PLR content. To me, competitors are irrelevant. How would you like that to be your daily business scenario?

7. Who is this program suitable for?
ANSWER: Anyone interested in learning how to build their online business using Private Label Rights. If you have purchased and downloaded a lot of PLR content but they’re not making any money for you, I highly recommend you follow my course as I will reveal how they can be converted into set-it-and-forget-it income streams.

8. How much time do I need to put all of this action steps together?
ANSWER: As with starting out in almost anything, expect to put in more of your attention in the first 14-30 days. I don’t want to make any high promises and and I also want to save myself the trouble of attracting the wrong audience. However the good news is that once you have your PLR-based business in place, there is little maintenance and anything else to do except to upscale and expand your online business. (btw I’ve been less than half active in Internet Marketing this year, yet my annual sales is higher than the year before…! Hmmm…)

9. Do I need to be tech-savvy or have experience with business? What else do I need to have?
ANSWER: Basic computer skills is required to get started with. Even if you have zero business experience, don’t fret. That’s exactly what I started on 4 years ago. The most important thing you need to have is the willingness to accept new ideas and put them into application.

10. Cool! Where can I sign up?
ANSWER: Sure, here’s the link –>

http://PrivateLabelRightsGold.com/mentoring

Btw as I’m writing this, the seats are going out fast and so is the early bird price, more urgently. I’m accepting up to 50 people max to kick start my first online class.

Look forward to working with you!