CASE STUDY: How I Increased My Sales Revenue By Nearly 800% In 3 Years

Good, so I seem to be blogging more consistently now. At least once a week.

I’ve been wanting to write about this since a long time ago but it took me a while to put everything together, including my stats and past notes when doing my launches of any scale.

These results were taken from my smaller time sensitive Private Label Rights sales since November 2006 up until June 2009. The gradual increase in sales revenue from these time sensitive sales came from applying different approaches throughout.

To the tune of 800% in increase!

November 2006: $1,890.00 in 24 hours

The sale pulled off quite simply. 30 copies available. No One-Time Offer. No back end. Just purely Front-End sales. I carried out a sale similar to this 10 times in the interval of months. No surprise that the results were similar, too – ranging from $1,400 to $2,000.

September 2008: $4,127 in sales

I decided to carry out these sales on a less frequency but it will have to make up in sales power. This marked the first mini PLR sale with dramatic changes like:

- more PLR products in the package than usual (6 instead of 4) but at lower price
- added a sales video to the sales letter
- added One-Time Offer (OTO)
- recruited 5 affiliates to push the mini PLR sale

I more than doubled my sales revenue! My profit share was also more than I did from the first sale model.

January 2009: $7,315 in sales in 3 days

This was a major trend setter for the coming mini PLR sales I have in the pipeline. After my success with PLRGold: Videos I saw a bigger demand in multimedia PLR products. So I produced less PLR E-Books and created more Multimedia courses with Private Label Rights (a.k.a. audio E-Books).

I experienced my first big breakthrough in the mini sale model with this one. The successful principles of the previous sale were carried forward to this one, and included the following changes and additions:

- PLR E-Books have phased out
- Started selling multimedia based product with PLR (audio, video, transcript, presentation slides)
- used a lower priced One-Time Offer for testing purposes (actually it’s better to sell a higher priced OTO and more profitable too)
- recruited more than 5 affiliates

In fact I have documented the break down of the 72 Hour PLR Sale model in an early blog post here.

March 2009: $10,851!!

I carried out another time sensitive sale which broke the 5 figure mark! The only difference was recruiting slightly more affiliates and more aggressive marketing on Twitter from them, which I had least expected.

However in the first 24 hours, I was too ambitious and tried to put front a $297 One-Time Offer. None were sold. So I had to put up an emergency OTO in place that was priced lower i.e. $97. I suspect the jump in price was too big for the Front-End buyers or many of them had already owned the products from the OTO.

June 2009: $14,747!!

The ultimate one so far! This time around not only have I carried out the successful recipes from the previous sale forward to this one:

- This was the first unique PLR title of its own, focusing on brand building and the first PLR product to have BOTH male and female voice over
- This time’s One-Time Offer (OTO) is truly brand new; never made and released before – unlike previous OTOs.
- The OTO touches on a hot topic that will never fizzle out i.e. social media traffic
- I’ve also included a Downsell a.k.a. lite version of the One-Time Offer if the buyer passes it up
- Added the Virtual Smart Agent script that saved 7% of the sales
- There were more motivated affiliates even though I invited 10 people officially; I paid out to 26 people at the end of the campaign

So if you observe the latest results and compare it to my first try, notice I make 8 times more now? I guarantee you’re getting loads of ideas from this. Will write again when I get my next breakthrough!