Why Use 14 Follow-Up Emails?
… And not 4, 5 or even 7 for that matter?
1. If you are using sequential follow-up emails to maximize the closing rate for your product, it is recommended and tested that you should use 14 follow-up emails instead of just 7 (the popular school of thought).
2. I was listening to a home study course and the speaker who held a coaching class did a little social experiment. He had every participant in the room stand up and then he asked, “those who have responded to the first email and purchased access to this coaching program, sit down”. Some people in the room sat down.
3. Next, he asked those who responded to the second email and act on the coaching offer to sit down. Again, some more people in the room sat down.
4. The speaker repeated the exercise until the 7th email, and half of the people in the room were still standing!
5. This meant that had he stopped sending follow-up emails on the 7th try, he wouldn’t have been able to close 50% more sales - and this would have cost him.
6. I used to limit myself to only 7 follow-up emails but after picking this up, I beefed up my sequential autoresponder with another 7 more follow-up emails and I set the interval between each emails to be sent on a daily basis right from the time the prospect subscribes to my mailing list.
7. The emails have but only one purpose, which was to push my main product (in this case the 8 Profit-Pulling PLR Strategies digital course).
8. The PLR Xtreme course together with its 14-part email series were created to tap into a market of people who have never heard of me before, and thus I understand it would be more challenging to build trust and prove myself to them. Hence the 14 follow-up emails, each explaining a different aspect of Private Label Rights and how they can learn to turn PLR content into profitable products to sell. The ultimate goal of each email is to, in the end, pre-sell my digital course.
9. Formerly sold as only an E-Book at $10, I revamped the product and turned it into an audio+transcript course, thus price going up to $47. It proved to convert well over 7% as a $10 product. But at $47 and catering to a pool of people who have never heard of me before, it was challenging.
10. After some tweaking on the sales letter throughout time, I started to experience daily sales for the product priced at $47. Not by any means ground breaking but I wouldn’t have done it without the 14 follow-up emails. 
11. I also learned that by setting the email sequence to DAILY basis proved to be alright and not annoying to the subscriber, as many Internet Marketers were afraid of. Usually, the less interested would have un-subscribed at a certain point and I would keep strictly the interested ones.
12. While no set formula, these are the types of emails I found to be captivating to the subscribers: case studies, offline-to-online adaptions (e.g. TESCO and WAL-MART using Private Label Rights), and full-account testimonials with results.
13. It is worth speculating whether 21 follow-up emails would do a better job than 14. However I know one thing for sure: having 14 follow-up emails is better than just 7, as many are doing or led to believe! If you’re using sequential follow-up emails to push your products and maximize your sales closing, and you’re using 7 or less emails, I highly recommend pushing up to 14 to close more sales.
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