For most people, writing a book or speaking on stage are just items on their bucket list. But let me tell you why you should speak on stage or author a book (better still, do BOTH) for the bigger benefit of business and personal growth.
Despite my main business being digital publishing, I take up at least a few speaking engagements every year and soon I will have my book “Crushing It” out in the local bookstores; prior to this I co-authored Secrets of Millionaire Students.
So should you consider doing the same? Here are a few good reasons that will level up your personal and business success:
1. Increased Perceived Authority.
BIG PLUS here. The moment you stand on stage in front of your audience, you become THE authority figure. It doesn’t matter if you speak in a classroom or an auditorium, it’s the same altogether. You are DIFFERENT from the rest and even in the most sceptical environment, you become THE center of attention. Every word you speak on stage suddenly has weight and your audience are more likely to take you seriously compared to chatting over a cup of coffee at your local mamak or kopitiam.
Another BIG PLUS especially when you compare to sales people and network marketers meeting prospects one by one. In a seminar or business preview setting, you can deliver your message to multiple prospects for the same effort. Again back to point  your words carry and command more authority vs if you do it in private or in a cafe setting.
Having done several seminars and speeches, I always observe how people perceive me between these scenarios – delivering a speech FIRST often helps with first impression and establishing my credentials as an expert in my field. Bear in mind I was still the same person before I climbed the stage; it’s not like I got any smarter when the spotlight was on me.
A friend of mine who has a strong following on YouTube once said to me (paraphrased), “You get a credibility advantage in doing business and making negotiations if people know you FIRST.”
3. Your Book Is Your Best Name Card.
If you can publish your own book or find a publishing house to do it, go for it. Some people say that books are glorified name cards and in a way, I agree. It is also an amazing credibility tool and message delivery rolled into one – and today with almost all information going virtual, having a published book is now a prized novelty and thus valued more.
4. Train Your Charisma.
Speaking on stage and writing your own book will definitely open doors and lead you to new people. If you consider yourself shy or ‘not good with people’ this is a great opportunity to build your charisma and train up your speaking skills. Get ready because when you have these in place, you will find yourself flooded with opportunities never before experienced!
5. And ultimately…
You still get to strike these items off your bucket list. Only it will be more fulfilling and purpose driven.