Meet Edmund Loh

One of Asia's top Internet Entrepreneurs and PLR Extraordinaire behind hundreds of private label rights products
Meet Edmund Loh

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Internet Marketing training programs, online business solutions and Private Label Rights. Build and grow your online business to epic proportions!
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Konvensyen Pakar Bisnes Internet 3

I was confirmed as one of the mystery speakers in the short notice for the 2-day event that is held annually in Kuala Lumpur. I am honored to be invited and given the opportunity to share my experience running an online business with the participants!

Thanks to:

* Zamri Nanyan & Patric Chan – hosts of the event

* Faisal Reza Rahman – emcee and running the show behind the scenes

* And of course everyone else who came!

It’s Monday again now. The action takers will start making changes. The rest who do nothing, well… nothing changes then. It’s your call from here on!

5 Ways To Get At Least 40% Conversions For Your Upsells

If you bought any info product online, chances are you have already seen an Upsell before. It’s that One Time Offer the seller gives you right after you buy his or her front-end offer. And it makes sense – if you want to increase your profits with the same amount of traffic, it is actually easier to sell to your existing buyers vs. acquiring a new customer.

So how do you get more of your existing buyers to buy YOUR Upsell offer?

Upsells are an essential component of my online business and without them, I won’t be making even near half of the revenue I am making today. If you are struggling to get your Front-End buyers to buy your Upsells, here are 5 ways to increase your sales.

(For all intents and purpose of this post, I am focusing on the first Upsell)

 

1. You Don’t Have To Put A ‘Step N of N’ At The Top Of Your Upsell Page Anymore.

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For the longest time, I have taught my clients and students to label their Upsell pages if they have more than one Upsells. From my recent launch test, doing this has no impact on your sales anymore.

While personally I have noticed no difference in sales, some of my business associates report a drop in sales when they put a step counter on their Upsell pages. This could be because buyers are already used to expecting Upsells – and by placing a number, they have a prediction and may be in more of a hurry to skip them all  instead.

Times have changed definitely, and I advise not labelling your Upsell pages in this manner anymore so this gives you the flexibility to switch around the order of the Upsell pages.

 

2. Don’t Know What To Offer For Your Upsell? Make It An Upgrade Package!

Most marketers get stuck for ideas when it comes to Upsells. The formula is simple: make it an Upgrade package to your Front-End offer. Every time I sell my newest Private Label Rights package, the Upgrade package will give the addons such as squeeze page, PLR report, comprehensive affiliate promotion materials, and more – all of which are not included in the Basic Front-End offer.

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3. Pack In Bonuses. Massive. Massive. Bonuses!

This is where a lot of marketers let their guard down too. Most marketers tend to give their bulk of the bonuses on the Front-End offer, and not offer much if any at all on the Upsell, thinking that the buyer is already sold. This is a mistake, as a friend of mine once said in the seminar business, “Just because your buyers have paid you does not mean they SOLD yet; they are still checking you out. It is your job to continuously sell them and keep them in that state.”

When I say this, I am not just referring to continuously selling them offer after offer – I am referring to the fact that you need to continuously impress them and deliver value.

So when you make your Upsell, this is where your better bulk of your bonuses should be in.

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4. Don’t Price Your Upsell The Same Or Lower Than Your Front-End Offer.

The idea of having Upsells is so you can increase your profits from the same amount of buyers so you should be increasing your price on the Upsell.

On two test launches, I had priced the Upsell the same as the Front-End and while I got a nice 55% conversions (meaning every 1 in 2 buyers bought the Upsell) I noticed at the end of the launch that I wasn’t making as much money as I would have thought.

Sometimes it’s not just about conversions, it’s also about EPC or Earnings Per Click. That is why I recommend pricing your Upsell at least double the price of the Front-End offer or substantial. For example: if the Front-End offer is priced $17, the Upsell should be $37 – $97. Even if you generated a 30% conversion from a $97 Upsell, you are still making more money than 50% conversions from a $17 Upsell!

 

5. And Then, Have A Downsell!

Let’s face it. Not everyone is going to buy from you.

To get every 1 in 2 buyer to buy from you is a whopping success, but what about the others?

This is where you need to have a Downsell. It’s easy really – all you need to do is make the same Upsell offer … just without the massive bonuses from the previous page. :)

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And slash the price. If your Upsell was priced at $97, your Downsell can be $37 – $47.

You will have many takers here for sure, and at the same time you won’t risk pissing off your buyers who paid full price for the Upgrade package because the Downsell buyers are not entitled to the massive bonuses.

Alright, so that’s your recipe to get a high converting Upsell offer!

What Are The Other Ways To Get High Conversions For Your Upsell? Share Your Insights With Everyone By Commenting Below!

10 Ways To Increase Your Email Open And Click Through Rates Today

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The email marketing game has changed again when GMail introduced the Inbox tab features last year and with new competitors entering your marketplace, brace  yourself for a plunge in email open and click through rates!

If that wasn’t bad enough, just last month Aweber and GetResponse, two of the most used autoresponders by Internet Marketers, had been hit pretty hard with a series of DDoS attacks after another. All the users were affected, myself included – and I happened to pick the ‘auspicious’ time to launch my latest product on the day the DDoS attacks started happening.

While fortunately the autoresponder giants had fended off the DDoS attacks and are able to bring their service back to usual operation, this is a wake up call that email marketing is no longer what it used to be. So over the past month I had discussed with some of my online business friends and started to implement the changes to stay ahead of the game.

So if you have been experiencing the same problems as we did, here are 10 ways to increase your email open rates and click throughs in today’s ever challenging email marketing climate:

1. Use HTML Emails.

End of last year, I noticed a substantial drop in my email open rates. I was ready to blame the holiday season when most people would be away from the computer, then I learned other marketers were making money as usual from promoting the same offers. Why is that?

My business partner, Khai Ng, who is enjoying wild success now from building a massive mailing list in the Self Improvement niche today, advised me to switch my email format from Text Only to HTML and see if the open rates would go back to normal. For the longest time, I have been a proponent of using Text Only emails due to its ease and I was convinced that HTML emails would have a higher chance of being sent to the spam folder.

Against my better judgment, I took his advice anyway and switched my email format to HTML for the first time. My email open rates and sales gradually returned to normal!

For the first time, I had also learned that emails of either format have about the same chance of entering the spam folder, given the right criteria anyway. So I’ve learned to use HTML emails ever since and it’s also a great way to innovate my email content a bit by bolding and hyperlinking parts of my email to draw attention and make it more interesting than if it were just purely text.

2. Change The Tone Of Your Emails.

If you sound rather monotone or dull you will come across as someone without a personality that your subscribers can connect with. Worse, you could pass off as another ‘me too’ marketer who simply rips off swipe emails word-for-word – and today, your subscribers are matured enough to figure that out fast. They will quickly catch on that you’re just another low-level affiliate ‘lazily’ promoting other people’s product!

That may have worked just fine several years ago but not so well today. This is why you need to inject your personal recommendation and words not found in a swipe email page.

When I was endorsing Henry Gold’s Ultimate Facebook Formula package not long ago, instead of copying his swipe email word-for-word (partly because his swipe emails weren’t good enough… no offence Henry!) I added a personal recommendation on why my subscribers should really consider this. I was about on my way to a Facebook workshop in Bandung, Indonesia and I explained that this is the latest ‘gold rush’ for online marketers. Very soon the Internet Marketing arena will be divided into two types of marketers: those who have mastery on FB Ads and make hell lots of money, and those will miss it.

That affiliate promotion scored me a second place on his launch contest, just a few sales shy from the first.

3. Enroll 100%.

When your mailing list grows bigger, profiling your subscribers can become a challenge in itself. How many of them are experts in the field? How many of them are intermediates? How many more of them are newbies?

This is why you need to cover ALL the bases. Your message needs to appeal to everyone if not as many people as possible.

I am in the Private Label Rights business. For the longest time, I assumed that everyone on my mailing list knew why they were on my mailing list. This was my mistake that must have cost me an untold amounts of money over the years – because I assumed everyone on my list know what PLR is, and what it is for.

Sure, in my early years when the PLR concept was still new, I had to write a slightly lengthy email explaining what it is and when the concept grew popular, I let my guard down and just went straight to the point. I forgot about the new people that joined my list and didn’t know what PLR is all about.

With that realization, I don’t pepper my email promotions on PLR offers with too many mentions of the word… ‘PLR’. Instead, I stress more on the benefits such as “here’s how to have your instant potential bestseller without having to write a single word from scratch” and the pain (e.g. “if you hate writing this is for you”)

It also helps to keep everything in simple English, because not everyone on your mailing list is a native English speaker; some might not even speak English as their first language.

4. Don’t Keep All Your Eggs In One Basket!

When I launched the Google Helpouts PLR product, it was also the same day the DDoS attacks happened. This was going to be a disaster because I wasn’t the only one who kept my mailing list on Aweber – so did my affiliates and Joint Venture Partners! I thought I was insured from the catastrophe – and that was when I also found out GetResponse had been hit by the same DDoS attack!

While the DDoS attacks on the mainstream autoresponders affected my launch, fortunately my key affiliates and myself were still able to generate sales for the new product. Because for me, I had always held onto a third backup plan: I keep a substantial portion of my mailing list in-house. This is why I was still able to mail out for my own launch.

And for my key affiliates such as Jonathan Teng, he had also kept his buyers list on other autoresponders besides the mainstream ones such as Aweber and GetResponse.

This was the first time Aweber and GetResponse had been hit by a DDoS attack – and I hope it doesn’t happen again – but this incident proves that you really need to keep your mailing lists on more than one autoresponders for sure!

5. Email Your Subscribers At Different Times And Days.

The commonly accepted best time to email your list is around 8:00 AM – 10:00 AM Eastern Time. This may still hold true today as personally, I get most of my sales and responses when I email at these times, I also learned that this is a rather one-dimensional thinking.

Ask yourself this: what happens to the rest of the people who did not open their emails at this  time? What about other people in other time zones? What about people who happen not to be at their computer or phone to open the email today?

To improve my results, this time I broadcast the same email to my subscribers list – however I segment it into different times, and even different days (usually no more than a day apart). For example, I would send an email promo to segments of mailing lists at 8:00 AM, 10:00 AM, 2:00 PM, and 6:00 PM all in Eastern Time.

6. Focus On Cultivation.

When people join your mailing list, they have certain expectations. This is where context is very important. I learn from my friend and also one of my top affiliates, Aaron Danker, and he shared with me how he’s able to generate sales and leads even though he created none of the products he sell!

To paraphrase his words, “You have to become a teacher model. When your subscribers join your list, you must first make it your responsibility to educate them and teach them. And when you sell your offers later, only then they will see the value and not fret at the price!”

7. Check Your Email Promo In A Variety Of Email Accounts.

If you are paranoid about whether your email is entering the spam folder in your subscriber’s Inbox by the masses, you should check this out by signing yourself to your list using a variety of email accounts (GMail, Yahoo! and Hotmail).

SIDENOTE: According to one of my insider loops, I was told that emails sent from GetResponse generally do not go to the Promotions Tab in GMail, whereas emails from Aweber does. Now I am not sure how true this is as I have yet to verify it myself at the moment, but you can give this a go and find out. If it’s true or false, leave your comment in the Comments section below.

8. Avoid Using Spammy Words In Your Email Subject Line And Body.

This rule isn’t new but occasionally needs a reminder. When one of my online marketing friends Bertus Engelbrecht launched “FB Cash Formula”, every affiliate and himself included started to notice their email promos are often in the spam folder. This is because of the word ‘cash’ which is considered a spammy word. So on the second day onwards, everyone changed the word to ‘ca$h’ and that seemed to do the trick.

9. Bonuses Does Not Equal Filler Content.

Offering bonuses to ‘bribe’ people to buy through your affiliate link is not a new practice at all. In fact, people have matured and today your subscribers know that they have choices. Sometimes they don’t buy a newly launched product outright because they are also shopping for bonuses!

This is why ‘me too’ affiliates who offer the same cookie-cuttered bonuses as others are nearly guaranteed to get crushed by affiliates with original, more useful bonuses. Jonathan Teng is again the best example when he topped my last product launch with his ‘product package makeover’ bonus. It’s not a filler bonus deal of 100s of old, tired resale rights products but a unique solution that answers real problems my buyers will have later – which is rebranding PLR products. No arguments that he deserved 300 sales and the top spot in my launch for his ingenuity!

10. Focus On A Few Launches – And Promote Them Hard!

Sure, you should promote offers that are of quality and useful. However here comes the next problem: what message are you delivering to your subscribers?

Last week, you wrote an email promote that makes a stance against using Search Engine Optimization (SEO) as a reliable traffic source. A few days later, you promote an SEO product. Today, you jump onto Facebook marketing.

Don’t laugh – this is REAL. Many marketers have their integrity everywhere like coffee spilled on the table! And I’m going to admit my guilt. I have my opinions and stance on Internet Marketing. However I had to promote products even though I didn’t agree with their message. You know, the famous ‘you scratch my back, I scratch yours’ way of doing business.

Don’t get me wrong here – ‘promoting products that I didn’t agree their message with’ does not mean ‘promoting low quality products’. What I meant was endorsing offers I did not truly believe in. I am fortunate that many of the people I work with are honest people and produce quality offers… but what about INTEGRITY?

Since the realization, I don’t email my list as often as I used to – at least not as many DIFFERENT offers as I used to. On top of the sales and commission payout, the next critical criteria I add on now is that the offer must be aligned to my own message and what I believe in.

And when I DO mail out, I hit it hard as if it were my own launch. Because it shows conviction that I also believe in the offer and that it will help my subscribers.

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So there you have it. I hope you find my tips useful. Email marketing, like anything else, changes and so will technology. Keep up with the changes and you will definitely stay ahead of the game!

What Other Ways Do You Know On How To Increase Your Email Open Rates And Click Throughs? Share Your Comments Below OR Share This Post On Your Facebook Or Twitter!

FB Ads Workshop (1 & 2 March 2014)

It was a great 3 days 3 nights at the FB Ads Workshop event in Bandung, Indonesia! Thanks for the networking opportunities and hospitality and I have learned lots from the Indonesian IM community. We shall meet again soon!

Survey IM Malaysia (Infografik)

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