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One of Asia's top Internet Entrepreneurs and Digital Publishers.
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PHOTOS: Musemancer + ChromaBit Team Retreat At Langkawi

Oops. Forgot to add these photos to my blog! It’s been long overdue.

2 days 2 nights in Langkawi on April 18 & 19. Our first ever team retreat and we went with Desmond Ong and Team ChromaBit! :)

This marked the half year milestone for us and while chilling out at the beach and doing some activities, we also brainstormed some ideas and collaboration.

How to Protect Download Pages on WordPress

If you’re like me and you use WordPress sites to sell stuff, there’s a little known ‘backdoor’ for people to steal your product downloads without you realizing. And next thing you know, it ends up on Black Hat sites. While there’s no 100% foolproof way to protect download pages, it helps to spend a couple of minutes making it harder for people to do that to your hard work.

This came to my attention just recently, if not for someone alerting to me it I would have not realized at all! I won’t discuss or reveal exactly how these unethical folks discover download pages on WordPress sites, but I’ll jump straight to the solution you can do right away to secure your pages further.

1. How To Hide Your Download Page From Search Engines

Kind of a no-brainer here. Some people take a chance and google “[Your Product Name] download” to see if it shows up. Often times, if you didn’t take any extra step to secure your download page then there’s a high probability (like 90% or more) that your Download page shows up on Google along with the rest of your web pages. (Yeah, it’s unfair how you’ve been wanting your main site to rank high on SEO but it takes no effort for your download page to do that…)

There are a couple of ways to solve this:

  • If you use OptimizePress 2.0: they already have a short article here on how you can do this when you are in Live Editor for your Download Pages.
  • Install the WordPress SEO Yoast Plugin: this is precisely what I did. Install this plugin and edit any Page or Post to “noindex” and “nofollow” and save it.


2. How To Hide Your Download Page From Being Searched On WordPress

Few people who are well versed with WordPress will know how to look up your WordPress-built sites without going to Google. Again I won’t reveal the method – not only because it’s actually dead simple, I don’t want to breed more ‘product stealers’ through this Post… so I’ll jump straight to the solution to this.

In your WordPress Editor, edit your Theme’s functions.php file and add the following codes:

function fb_filter_query( $query, $error = true ) {

if ( is_search() ) {
$query->is_search = false;
$query->query_vars[s] = false;
$query->query[s] = false;

// to error
if ( $error == true )
$query->is_404 = true;

add_action( 'parse_query', 'fb_filter_query' );
add_filter( 'get_search_form', create_function( '$a', "return null;" ) );

Alternatively you can extra secure your download pages with the likes of Wishlist (which I use for membership sites). But as far as basic security goes you’re all set.

These steps take a short while to protect download pages on WordPress (but understandably if you have multiple sites built with WordPress then it may take some time). Hope this helps, this experience gave me a shock recently so I imagine many other WordPress users may be ignorant of this security risk.

Why Backends Are More Important

The first time I heard the word ‘backend’ was more than a decade ago, and even before I started my business online as a digital product seller.

At the time I was employed (as an office boy, that is) and I was following a business consultant to a meeting with a couple of young gentlemen in the business of selling CCTV and surveillance items.

He turned to me later and said, “They are making good sales but they are struggling.”

“Why’s that?” I asked.

“Because they are selling only the Front-End. They don’t have a backend, and they don’t have anything they can sell and earn a residual income.”

I didn’t think much of that until only a couple of years later when I realized how important it really is. Today you know it as a Sales Funnel.

It’s extremely difficult to profit from selling just one product, and nowadays even Upsells help tie over a bit somewhat.

The REAL money is in the backend, and if you do it right your Backends should be making more than your Front-End offers.