Here’s a series of video footages I compiled from my holiday in West Java, Indonesia (9th – 13th July 2010). Enjoy! 
P.S. More stuff on Internet Marketing coming soon! Please check back my blog in the next few days!
Previously, I have shared two other case studies on some of my online sales campaigns, documented on my blog here and here.
It was only recently that I made a breakthrough discovery on improving my sales volume and funnel as a whole! Even if you consider yourself an experienced marketer, you are going to find this groundbreaking. Trust me! 
All right… here goes!
OH YEAH, A DISCLAIMER BEFORE I CONTINUE: the results published in this case study is based one of my recent sales campaign for a product a couple of months ago. The aim of this case study is to demonstrate the effectiveness of the new sales funnel model I’m about to reveal. This is by no means an accurate assessment as to whether you can achieve the same or similar results. You may do better or worse. In other words… use your common sense!
Okay, now that I got the disclaimer spelled out for those who need to know the obvious let’s roll on.
All these while, I’ve been using the One-Time Offer / Downsell approach. For some of you experienced Internet Marketers, you probably are familiar with this sales funnel already.
Basically, after a customer buys your Front-End product, he goes on to view your OTO. He buys – good. If he doesn’t, he goes to your Downsell page where you offer a ‘lite version’ of the OTO at a lower price, thus converting some more sales which would otherwise have been completely lost.
Alright, that’s a sound Upsell model. Correct?
I’ve seen top marketers do that, the first one I saw was back in mid-2008. Back then, I was afraid of implementing that. What if my customers got annoyed? Also, the premise was to make those Upsells “1 click” which is something I couldn’t achieve even to this day of writing this post.
So I kept that idea at bay until just late last year. I decided, heck, there’s nothing to lose right? At least I’ll find out whether it works or not.
Just as I was taught in science class (test out 3 times to get the average) – I tried this sales funnel out on 3 different sales campaigns and damn, the results were NOT average; they were FRIGGIN’ AWESOME! 
(the headline you see in this thread is based on a much recent case study – one of the other campaign did better and pocketed nearly $60,000 in sales, which otherwise I suspect would have just made just slightly above $37,000+, or $48,000+ if it was the OTO/Downsell model)
Anyways I’ll stick to announcing the results of the more recent case study.
FRONT-END: 3-4% estimate ($67 product)
OTO1: 26.25% ($97 product)
OTO2: 15.08% ($97 product)
OTO3: 6.14% ($497 product)
At one look, you can tell that the overall conversions of the 3 OTOs strung together is 47.47%. Probably doesn’t look that impressive if you compare to the traditional single OTO approach (where you can get 50 – 60% conversions possibly)
However note that a customer is given a choice to buy any 1 or all of these OTOs after he buys your Front-End. So you’re perpetually making more than if you just gave 1 OTO!
Regardless whether he chooses or passes up any of these OTOs, he will continue to see the next one until it’s all done. Of course, to keep him and remind him of the loop, each OTO page is titled
“Step 1 of 3″
“Step 2 of 3″
“Step 3 of 3″
at the top of the page.
I’ve tested various price points at each of these OTOs – normally what I’d do is once I find out which OTO sells better after 24-36 hours, I’d switch and put the better converting one in front as OTO #1, and sales would increase.
So total overall OTO sales? +$9273.90. That’s actually a 77.32% boost in sales right after the customers bought my Front-End!
To top that, I haven’t got a single complain from my customers about the sales funnel being annoying (at least not yet!) The rationale is simple: if the customer enjoys what you have to offer, there’s absolutely nothing wrong giving him more choices to shop!
Hope this gives you some ideas for your product Upsell funnels! And as always, I look forward to smashing my sales records. ’til the next time and yes, I want to break this record as soon as possible!
Firstly, wow… I skipped one month of writing anything new on this blog! My bad. May had been an extremely busy month for me. Even after launching the new PLRGold: Blowout package, I didn’t stop to rest. I formed an unholy alliance with Gobala Krishnan to launch the next 4-Day PLR Sale, albeit impromptu.
Not to mention that I’m currently taking up Mandarin lessons to keep my weekends busy!
Anyways I’ve got news to share with you… I bought a new home!
I purchased the new house in Johor late last year (at a great bargain, I must add). After all the tedious paperwork and renovation done, my mom and sister moved into our new home in April.
And it was only recently I went to Johor to pay the new house my first visit in its post-renovation state!
The house is gorgeous, it’s near town, very peaceful and not many people around. A writer’s heaven, really. The surrounding tranquil reminds me of my earlier days when I started my Internet Business back in humble ole’ Gelang Patah.
I’m based in Petaling Jaya / Kuala Lumpur like 90% of the time now. But being here in this new home for just a few days made me wished I’d stay longer. The tranquil almost made me change my mind about staying in PJ/KL. Almost!
Alright enough talk. Here are some pictures of the new house
I’m happy that the years of hard work in building my own online business paid off. And to see my family in the comfort of our new home? Priceless, money can’t buy the smile on their faces!
Hey there!
It’s Edmund here and I’m happy to announce my latest and third major installment in my PLRGold franchise! It’s called PLRGold: Blowout.
In case you haven’t sign on to my Advanced Notification List, here is the link to the main website – just fill in your details, follow the steps and you’ll be on my mailing list to get notified:
PLRGold: Blowout is, in a way, celebrating my first HUGE milestone of being in business online for 5 consecutive years. If you ask me back then, I would say, “I never thought I’d come this far!”
But I did. If it weren’t for the support of my family members, my new-found online friends and business associates, and of course not forgetting my loyal customers (you know who you are!)
Here’s how it all started and where I’m leading up to is this…
Believe it or not, my discovery on the Private Label Rights came around by ‘accident’. And then I created the first Private Label Rights (PLRGold) package the same year I started online.
Since then and over the years, my PLRGold products have helped thousands of marketers (about 2,000 and counting) save plenty of precious time and effort from making their own products from scratch.
Many more went on to bank in tens of thousands of dollars. Some were truly phenomenal; hundreds of thousands of dollars. I know my customers personally, and results are EVERYTHING.
Read my PLRGold testimonials here and here.
It’s a BIG satisfaction knowing there’s a problem (called ‘product creation’) and I can help solve it for many people, through my Private Label Rights.
Then in the last couple of years, noticed a popularly rising trend in audio and video products? Up until then, I was just selling E-Books. Then more and more Internet users from around the world have broadband access which means they can download bigger files, like videos.
People absorb information better and faster than just reading. Going middle or high ticket is more possible than ever, and no longer a privilege that once belonged to the 1% top marketers.
And don’t be surprised: even simple Powerpoint-oriented videos have helped some of the top marketers you know bank in millions of dollars! Home study courses built around this format can sell for as high as $497-997 each!
So that got my attention, and my latest products like 8 Profit-Pulling PLR Strategies That Really Work!, Mastery of Words, and List Quad are now a combination of both audio, video and transcripts.
And my latest batch of Private Label Rights are multimedia-oriented. Up until now, I usually release a single multimedia course with PLR on an occasional basis.
I’m doing something EXTRA SPECIAL.
Instead of the singular PLR multimedia courses I usually release (and they normally sell out fast within days), I’m releasing 10 brand new, never-before-released audio/video series! Each of them are targeted at hot pockets within the Internet Marketing and General Business field, demands that will never die but always thrive.
I’m working with my own team of product developers as I’m writing this, and again I’m getting my trusted partner Elle Wong involved in this project. What I like about Elle is, she’s meticulous with details, got a different set of skills that I don’t, and her insights on business have proved to be invaluable to me. Talk about complementing
And ever since I’ve started working with her, product quality has been going UP UP UP!
Sign up to the Advanced Notification List now by going to the main website:
Through this mailing list I will also keep you posted on the video teasers on this blog and when PLRGold: Blowout is finally launched.
Oh yeah mark this time and date on your calendar too:
17th May 2010, Monday at 8:00 AM Eastern Time
A HEADS UP: Only limited copies of the Private Label Rights licenses to PLRGold: Blowout will be sold, and I suspect this will separate the big market shakers in the making from the rest of the average players.
Here’s To Your Online Marketing Success in 2010!
Edmund Loh
P.S. If you’re a heavy hitter affiliate, I’d love to have you on board my latest PLRGold: Blowout launch! Please email me at edmund@privatelabelrightsgold.com if you’re interested.
When people think of leaders, usually the image of a lone figure stands preaching in front of a crowd comes to mind.
The truth is, there is a leader in each and everyone of us. Every time we make a decision for ourselves, that’s the leader side of us in action.
Unfortunately, many beginning Internet Marketers don’t view themselves as leaders. To me, this is one of the biggest flaws that contribute to high rate of failure in business start-ups. And to me, being a leader is not an option. It’s a must… if I want to succeed in any business I set foot on.
If you don’t think leadership is important, then consider this: if you cannot lead yourself to do what it takes necessary to get your online business off the ground, what substance do you have if you want to influence other people to follow you or be loyal to your business?
You might argue that your business is a one-man operation, but that’s all the more why being a leader is important. Whether you’re leading a 20 employee group or working alone, leadership is not an exempted quality.
If you cannot lead yourself, you cannot lead others. In retrospect, quoting Napoleon Bonaparte: “to conquer the world, I must first conquer myself.”
Be warned that in the course of being a leader in your own rights, you will come across instances where you have to make tough decisions. It’s unavoidable, and it won’t be easy.
But being in business means being be a leader. Want people to listen to you? Want customers to follow you instead of your nearest competitor? Start with leading yourself. Then work towards becoming a niche leader or market leader.
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